Quote from last episode of last season of Mad Men (“Meditations in an Emergency”):
Don Draper: I know you want everything the minute you want it–sometimes it’s better to wait until you are ready.
Pete Campbell: So, you think I’m ready?
OH YOU BET I’M READY!! I’ve been ready for the new season since last season! The award-winning, critically-acclaimed, down-right-sexy Mad Men returns this Sunday @ 10 PM on AMC, with Season 3, and just where did the kids leave us last fall?
********************SPOILER ALERT/please do not read past this point if you don’t want to know what happened in Season 2*********************
- Betty Draper found out she’s pregnant
- Pete Campbell confessed his love to Peggy Olson
- Peggy confessed to Pete that she had given birth to his baby, and then gave it away
- Sterling Cooper merged with the British based firm Putnam, Powell and Lowe
- Don Draper returned from his trip to California/his three-week hiatus from life
- Don’s future with Sterling Cooper/Putnam, Powell and Lowe is uncertain
- The world’s fate hung in the balance in what would later be known as the Cuban Missile Crisis
Well, we all know what happened with the Cuban Missile Crisis…but as far as the Mad Men world, here are my thoughts/predictions on what’s to come:
Despite Betty expressing her concerns with having a baby, she’s told Don and now they are committed. They go through with the pregnancy and since this show is often about distancing, I imagine this baby will drive a wedge between Don and Betty rather than make them closer. That said, we did see some genuine efforts in Betty’s mothering at the end of last season (she bought Sally the riding gear, insinuating that she’s ready to put her fullest attention to her children and not spend all her time pining over her often absent husband), so I think we may see her take more pride in her children, not just her role as a corporate wife.
Finally, Peggy has the upper hand in her relationship with Pete. I think he and Trudy will divorce and he’ll spend some time enjoying his bachelorhood again, but all the while hoping Peggy will come back to him. Peggy will find love with someone other than Pete, and we’ll see her juggle a relationship with her career aspirations.
Due to the merge, there will be “redundancies” as switchboard operator Lois informed us last season. Who will be let go? Well, Duck Phillips is an easy one, he had that alcohol-fueled outburst in the conference room. I think it’s a good guess that Paul Kinsey will move on, maybe his trip to Mississippi jolted a calling in civil justice, or maybe journalism, since he is definitely a writer at heart.
I also wonder if Ken mentioning last season that he would like to go to California, so he can buy a convertible, was foreshadowing…I could see one of his short stories getting sold to a movie studio/or he has a screenplay in his back pocket, and he heads to L.A. to work in the movies.
And of course, it’s likely that new characters will be introduced… maybe some people from the London office and/or they will simply bring in new talent. New love interests for Peggy or Joan? Someone younger and brilliant to keep Draper on his toes? Will the firm be open to a more diverse staff?
Don becomes president of the newly merged company, and now he has even more responsibility to behave, so to speak. This also jeopardizes his concealed identity as he becomes more vulnerable to discovery or his rivals in the business are compelled to dig up dirt.
Regardless what happens, I’m sure this season will prove to be as compelling and insightful as the previous seasons. And I’m sure all my predictions will be wiped away with character developments, arcs and twists that I haven’t considered.
One last thing, a major part of the show is it’s historic backdrop, and right now its the swinging 60’s. Last season ended in the fall of 1962, so I imagine we’ll start out the spring of 1963, and here are some events worth noting from that year that may pop up in the new season (courtesy of wikipedia, in date order by month):
- The publication of Betty Friedan’s The Feminine Mystique kicks off the Women’s Movement in the United States (February)
- Coca-Cola launches its first diet drink, TaB cola (May)
- Dr. No, the first James Bond film, premieres in the U.S. (May)
- Martin Luther King, Jr. gives his I Have A Dream speech (August)
- John F. Kennedy assassination (November)
- Vietnam War: New U.S. President Lyndon B. Johnson shows continued support for South Vietnam (November)
So…is it obvious how much I love this show? That I’ve been spending the last week watching Seasons 1 & 2 on DVD, over and over again? What can I say, I’m a sucker for great television, and Mad Men is television at its absolute best: smart, emotional, sexy, stylish and always makes the viewer want more.
Here are three entertaining promos for Mad Men/the new season…enjoy, and WATCH ON SUNDAY NIGHT!